"Rethinking Reputation"

I am currently reading a book for my PR Strategies class that is titled " Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World." Fraser P. Seitel and John Doorley authored this book. So far Part I has been a very interesting read and it focuses on building reputation. The people and companies highlighted in the first five chapters  are very hard working and creative. Some of the stories are incredible.
 I think my favorite story was the one about the two girls who were juniors in college when they started their company CitySlips. Susie Levitt and Katie Shea attended New York University and met their junior year. They quickly became good friends and they both wanted to start their own business. A few weeks later the girls came up with an idea. They both were complaining about how they love high heels but hate how their feet hurt when they have to wear them for long periods of time. The idea was born that maybe there can be stylish shoes that are comfortable too. The girls started the process with only $10,000. It was only enough to choose a manufacturer and produce a first batch of the slippers. With some good old relationship building these girls were able to get far. Everything fell into place for them because they were willing to take the time and reach out for help. In the end CitySlips became insanely popular. They were able to accomplish their dream. Their key: "Relationships are like magic slippers. Cherish them!" (pp. 27)

(I do not own this image)

So, if you want a light read, this is a good book about success stories based on PR concepts. I am sure Part II will be as good as Part I. So if you get time check this book out, and if you have already read it, let me know what you think!