Friday, January 18, 2013

Coke's Campaign- New Ad "Be OK"

The second ad for the new Coca-Cola Campaign was released during American Idol on Wednesday. This spot called "Be OK" once again stresses the importance of being fit and healthy and showcases how easy it is to burn calories while having fun. The ad starts out with a can of Coke that equals "140 HAPPY Calories to spend on EXTRA happy activities." It then showcases people doing "happy activities" and emphasizes if you do this activity for this amount of time you will burn calories without even knowing it and maybe enough to burn off a can of Coke. So, what are your opinions on this ad from Coke? I think it is a nice complement to their previous ad "Coming Together". This campaign will be an interesting one to watch from Coke.

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