How non-profits relied on social media in 2012

In December Mashable published this blog post. I am currently working on a campaign plan for the Historic Hattiesburg Downtown Association and just finished a social media plan for it. I was looking at sources that discussed social media in regards to non-profits and came across this post. 

I was amazed at the statistics on this graph. Friends are more likely to donate or find out about an organization if one of their friends shared a post about that organization. Donations were the highest they have ever been last year in regards to fundraising using social media. Do any of these statistics surprise you? Leave me a comment and let me know what you think.