Coca-Cola Addict Dies

Remember my earlier posts about Coca-Cola's new campaign targeted at being more aware of calorie intake? See it here and here. According to The Atlantic Wire, a women from New Zealand died from drinking too much Coke. The coroner said the this women drank 2.5 gallons of Coke a day and that it was a "substantial factor" in her death.The article states that her family was not too concerned about the amount of Coke she drank each day because there were no warning labels on the cans. The coroner reccommends that Coca-Cola put warning labels on the cans. A representative from Coca-Cola said that the company was disappointed to hear the coroners report. The women's death was quite unusual and the coroner recognized that the company was not responsible for her death.

So, what do you think? Should Coca-Cola put labels on their products warning that drinking too much can be harmful to a person's health? OR is it just common sense.. like eating too much McDonald's can make you fat?

I thought this was interesting considering that Coke just launched their new health conscious campaign.

Coke's Campaign- New Ad "Be OK"

The second ad for the new Coca-Cola Campaign was released during American Idol on Wednesday. This spot called "Be OK" once again stresses the importance of being fit and healthy and showcases how easy it is to burn calories while having fun. The ad starts out with a can of Coke that equals "140 HAPPY Calories to spend on EXTRA happy activities." It then showcases people doing "happy activities" and emphasizes if you do this activity for this amount of time you will burn calories without even knowing it and maybe enough to burn off a can of Coke. So, what are your opinions on this ad from Coke? I think it is a nice complement to their previous ad "Coming Together". This campaign will be an interesting one to watch from Coke.

Coke's new campaign

Yesterday, Coca-Cola unveiled a new ad campaign targeted at fighting obesity. They are planning to launch a series of ads this week in the United States that highlight some of the new choices Coke is offering to their consumers. They are clearly marking the calorie content on the front of the packaging and offering more low calorie and no calorie options of some of their most highly consumed beverages. They are re-packaging the sodas into smaller serving sizes in an effort to do their part to end the obesity epidemic. Their first ad titled "Coming Together" was launched yesterday and  in a featured story on their website they state they will launch later this week another ad titled "Be OK."  Several well known blogs have touched on this today and many of the comments think this campaign is hypocritical on Coca-Cola's part. Other comments also feel like Coke is doing a good thing by telling the consumer to educate themselves on how many calories they intake. So what do you think about Coke's newest campaign? Hypocritical or good marketing sense? Both? I'd love to hear your feedback.